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12 Simple Website Design Essentials Website Owners Need to Know

There are hundreds of millions of webpages on today’s internet and they’re all competing for visitors that share the same interest.

One of the toughest challenges facing any website owner is their website design and how they can use it to attract those visitors.

The most challenging question the website owner has to answer is; ‘How can my website content provide answers to relevant questions but present them in an engaging way?’

Simply presenting the same old content in the same old way just won’t get you, the website owner, any reader engagement or interest.

iDex7 Website HostingYou have to study your subject and visit as many competitor websites as possible. Sites that cover the same subject and other sites on related topics.

Then make a list of what you liked, what you thought worked and most importantly, what clearly doesn’t work.

Learn all you can and try to avoid creating a website design that is the same as all those others.

Then consider your target audience and your subject before addressing the design. The overall design effect should be relevant to the subject matter and presented in a way that will appeal to the reader.

Your content may be unique and original but if it’s presented in a bad way it’s simply not going to attract and hold your readers.
  • Avoid resource hogging gimmicks like like page counters, java text scrolling, flashing images or large GIF images.
  • Avoid signs that say ‘We’re not ready’ or too many illustrations or animations, black backgrounds and fade ins.
  • Create a website design that conveys your message in a stylish way.
  • Using original relevant illustrations and avoid stock images or copying your competitors.
  • Try to avoid incorporating Flash plugins; it may be modern & glitzy but you will lose readers if you can’t provide a HTML5 alternative
  • Consider your web-page file size and try to design pages that are less than 50kb
  • Keep any webpage to no more than three screens and make sure the reader doesn’t have to scroll horizontally
  • Test your website pages using several different browsers, (IE, Firefox, Chrome, Safari)
    – Make sure they all open quickly and completely and that your website looks right on each one
    – Get friends and family to check your website site
    – Usability checking will highlight any mistakes you’ve missed
  • Avoid backgrounds using tiles or patterns that can make the design look fussy and decrease readability. Avoid frames that make your webpages difficult to bookmark
  • If you include links to other content or websites make sure they work.
  • Pay attention to search engine optimization (SEO). Ensure your website design incorporates essential elements within the content and SEO is not treated as a separate element.
  • Use interesting innovative headlines and titles
    – Draw your readers eye to important topics and interesting bylines
    – Your content presentation should be enhanced by formatting similar elements using a cascading style sheet (CSS)
Think before designing your website
Use our website design essentials when designing your website and think about the site as a whole not each webpage separately.

There should be continuity in your website design and a user sitemap for easy site navigation as well as a sitemap formatted for search engines.

Understand and pay attention to the knowledge you’re trying to share, include relevant tips, how to articles and links to recent publications on your topic.

… Your website should encourage interaction with others, without being a nuisance. Your recommendations should be well researched and of practical use.iDex7