Website Guides & Tips
Guides Tips and Tutorials on how to setup and administer your website. Personal experience, observations and useful website guides and tips from other sources we’ve come across.
eBusiness – If You’re Not Building Are You Going Backwards?
In ebusiness building terms building usually means adding new content or refreshing stale content to provide reasons for the search engines to have another look and update their index. But when is enough content; enough content? If you’ve worked on and optimised 500 pages of good quality timeless evergreen content and Google still isn’t paying attention, what next? Over the last week or so we’ve dedicated more time to building new connections rather than new content. Doing so in order to reinforce existing rankings, visitor...
read moreWinning Local Business in a Global Market
By definition the internet is about connecting people and it’s clear from the growth of social media sites, that it does this rather well. But, there is another function, a possibly more important function, that the internet and the Global Marketplace it has created is used for… To connect internet users with the products and services they want and need. To quote Tim Berners-Lee, inventor of the internet; “Web users ultimately want to get at data quickly and easily. They don’t care as much about attractive sites and...
read moreThe Keys to Successful Websites for Business Owners
It’s unbelievable how few business owners realise what a well constructed business website can do for their business. Or how it can be their most cost effective marketing tool if they would just take full advantage of the opportunities an online presence can offer. Sad to say, even fewer small mom & pop type businesses are aware of what a good website can do for their business and fewer still seem to have the confidence to put their business on a global platform. Websites are the most affordable and most under-utilised marketing tool...
read moreFive Simple Tips to Help Maintain Your Website Focus
Here are five simple tips to ensure you keep your website focused on your audience. It may be simple common sense, but many website owners forget to establish what their site is trying to say or what they want to achieve before they start to build their website and to write their content. Tip #1 – Outline Your Goals Building an outline for your site is essential. Outlines are useful tools when it comes to website design. An outline presents a picture of the main ideas and the subsidiary ideas of the site subject. Your outline will show...
read moreOptimizing Your Internal Links for Best Results …
Optimizing Your Website’s internal links – Eight things you can do to show the search engines your most important pages Optimizing the internal links as the content on your website will improve the position of your web pages in search engines. Ensure you optimize your content and the various meta-tags used in the “head” section of your webpages, but you should also give careful consideration to how your link to your Tier-2 pages and exactly what Tier-2 pages you want to link to. Don’t just link to all of them by...
read moreTwit Twit Twittering … A little birdy told me.
For the past twenty years I’ve woken up around 5:00am, sometimes it’s nearer to 4:00am but that’s usually if my mind is working on technical thingymajigs. So, I’ve heard the dawn chorus, the twit twit twittering of bird song, every morning for as long as I can remember. And; living in the country, with a bird friendly garden, we have lots and lots of birds and they do like to twitter. What does this have to do with building an online business? Well, if you haven’t guessed already, we’re talking about...
read moreMonetizing Your Website with Google Adsense
Google AdSense is a quick and easy way for SBI website owners to include advertising on their site. And; when your readers click those Google Ads, you get paid money. Simple really. But; Monetizing Your SBI Site with Google Adsense is not as easy as it first seems. Adding Google Ads to Your Website… Google advertising is served up by the Google Adsense system and the ads shown are related to what your visitors are looking for. In other words, it’s contextual or content sensitive. For example, if your website is about crochet, then...
read moreGaining Authority for Your Online Business Website
Gaining Authority for your online business website, basically means building or securing backlinks to your site from other websites that are highly regarded by Search Engines and which also relate well to your chosen subject. In a nutshell … if an internet user is searching for information on say British Pottery and twenty five pottery, porcelain or china websites are all linking to your webpage about British Pottery, then the Search Engines will designate your site as an authority on British Pottery. Makes perfect sense really. SBI...
read moreMonetizing Your Website with the Ebay Partner Network
The Ebay Partner Network, better known as EPN, is one of the best paying affiliate programs available today and is an excellent option for monetizing your website. Why, because perfect niche content sites will send keyword focused traffic to eBay listings. Build a content focused website that maintains focus on a single subject and your content rich site will attract visitors that are interested in that subject matter. Content focused visitors appreciate the information provided by the site owner and recognize the eBay product...
read moreLearning SEO Techniques
Of course, there are plenty of SEO tips and plenty of search engine optimization software available for free on the internet, but the search engines evolve, they change their algorithms and they use better and better criteria to present results to users. So; are you sure the Tips and Software you’re using are up-to-date. Because learning SEO techniques from the wrong or an outdated source can cost you a huge amount of search engine traffic. Pause and consider carefully, if you are you thinking of buying into some SEO system that claims...
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