The Problems of Intellectual Property & Copyright Explained You own intellectual property if you: created it (and it meets the requirements for copyright, a patent or a design) bought intellectual property rights from the creator or a previous owner have a brand that could be a trade mark, eg a well-known product name You usually won’t own the intellectual property …
One of the toughest challenges facing any website owner is their website design and how they can use it to attract visitors. Your content may be unique and original but if it’s presented in a bad way it’s simply not going to attract and hold those readers
An online business website can help local companies build a solid global customer base and also assist in winning local business at the same time. But you have to focus on winning local business in your local area first, the world and the global market will come in time
Starting a retail business can be exciting, but it does take a lot of work and planning. Make sure you understand whether you want to be retailing or e-tailing and just what is involved
Persuade Your Customers to Buy … We are all influenced by the way in which goods and services are presented to us. Merchandising companies are the organizations that specialize in those forms of presentation. Whether it’s in the supermarket, corner store or on the internet. You need to merchandise.
Many organizations spend a lot of time and energy trying to sort through the social media chaos to find a right way to engage with the social customer. Focusing on social branding is one way but should they focus more on being a truly social business?
Historically, exact match domain names were always recommended. These usually helped the business gain top search engine results, but expert advice and recent attitudes concerning Google updates have changed. The concensus now is that branded URLs are best for business
The days are gone when social media networking sites were created solely to benefit teenagers. Social media is no longer a passing fad and if you are a business owner then you should realise managing social media is essential. It involves both reputation management and content management.
In todays constantly changing markets, your business must stay on top of social media trends and build a business social network or risk getting lost in the dross with the rest and just adding to the social media chaos
Great business advertising ideas are great on paper. But making them work is a different story. Online advertising, print advertising even direct mail still needs good business management to make your ad campaign work for your business.
Your idea for a new business is sound, you’ve researched it and prepared a draft business plan. Now you need to draw up a budget to show your startup capital requirements
Improve Your Management Skills by learning effective time management … Promoting effective time management in yourself and your staff, is so critical to your business that without it your business will stall. If there is one thing that you will learn about business, it’s that there is never enough time available to do all the things you need to do …